The total anti-fatigue and anti-aging Dior eye serum that helps redefine the entire eye area all the way to the brow bone for a smoother, firmer, more luminous eye contour. In 4 weeks, the eyes appear 4 years younger.* 3 key ingredients and 3 actions to correct the 9 visible signs of aging identified by Dior – homogeneity and brightness of the eye contour, appearance of wrinkles, fine lines, dark circles and puffiness, appearance of the eye area, drooping eyelids and toned appearance of the skin around the eyes: – Correcting action, with its formula infused with revitalizing longoza and firming rye extract, – Massaging action, thanks to its applicator and associated application technique, – Refreshing action, due to the cooling effect of the texture and the zamak massaging head. The eye contour is visibly redefined, eyes immediately appear more open, bright and awake. The skin around the eyes seems firmed and smoothed, undereye puffiness and dark circles appear reduced, fine lines and wrinkles, diminished. * Clinical assessment by a dermatologist on 93 women (4 weeks) and model rendered of the perceived age.

The eyes represent 80% (1) of perceived age. To protect its beauty and power, Dior science has worked to understand it: an exclusive study conducted in 4 countries (2) has revealed the evolution of the eye area with age and depending on shape. Dior research has identified the 9 signs of aging (3) that impact the power of the eyes, and has combined them into an index unique to Dior: the Eye Power Index.

DOUBLE-PATENTED APPLICATOR (4): 360 CRYO-FLEX
The wide massaging head, 7 smoothing waves and super flexible neck of Super Potent Eye Serum’s high-performance applicator are designed for various eye shapes (5) to reach the most delicate areas around the eyes.

From the 1st massage, the eye area is instantly smoothed and visibly more radiant. The eye area is fresher and lastingly hydrated. From the 1st week of application, fine lines, undereye puffiness and dark circles seem visibly reduced. After 1 month of use, the eye contour is firmer and visibly more toned.

(1) Eye tracking study, 12 male and female viewers.
(2) China, France, Korea and Japan.
(3) Homogeneity and brightness of the eye contour, appearance of wrinkles, fine lines, dark circles and puffiness, congested appearance of the eye area, drooping eyelids and toned appearance of the skin around the eyes.
(4) Double patent delivered in France (EP2739181 B1, FR2915972 B1).
(5) Tested on Asian and Caucasian skin.