February 1947: Christian Dior dazzled the fashion world just as much as he shook it up with his 1st runway show called “New Look”. Today, it’s the iconic Rouge Dior lipstick’s turn to experience its own “new look” by reinventing itself in an ultra-desirable limited edition. For the 1st time, the emblematic couture houndstooth motif dresses the case and the stick of the lipstick. The case of the New Look limited edition is refillable: once your lipstick is finished, replace it with the Rouge Dior refill of your choice. Enriched with natural-origin floral extracts, such as red peony with its protective properties, the Rouge Dior lipstick enhances the lips with an intense, long-wear color with a satin, velvet, matte or metallic finish depending on the chosen shade. For 16 hours*, the lips are comfortable. The New Look limited edition is also available in the Rouge Dior colored balm finish. This lip balm, composed of 95%** natural-origin ingredients, soothes the lips, dresses them in subtle couture color, and hydrates them for 24h***. * Self-rated by 60 subjects. ** Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. The remaining ingredients contribute to the formula’s performance, sensory appeal and stability. *** Instrumental test on 10 subjects.

ROUGE DIOR: Radiant, long-wear color, born from the perfect alliance of pigments and combined with a soft application, dressing women’s smiles for over 60 years.

Today, Rouge Dior is innovating for even bolder and more luminous couture colours, without compromising on long-lasting comfort. Now available in 4 finishes: satin, matte, metallic and velvet.

ROUGE DIOR LIP BALM: A soothing colored lip balm with floral lip care for 24h* of hydration. Nourished and smoothed, lips rediscover their natural beauty. Day after day, they are protected from external stress factors that can lead to dryness. The Rouge Dior colored lip balm formula is composed of 95%** natural-origin ingredients.

* Instrumental test on 10 subjects.
** Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. The remaining ingredients contribute to the formula’s performance, sensory appeal and stability.